Insolite Marketing

Le steward rappeur : la réponse de Southwest Airlines à mon interview…

closeCet article a été publié il y a 8 ans 5 mois 2 jours, il est donc possible qu’il ne soit plus à jour. Les informations proposées sont donc peut-être expirées.

Hier je postais un article sur l’hotesse de l’air qui faisait dans le porno et le steward qui était rapeur et j’adressais au même moment une demande d’interview Internet à la compagnie aérienne Southwest Airlines au sujet de leur stewart, sans trop de conviction…après de nombreux autres échecs..

Et bien la compagnie aérienne vient de me répondre (voir sous mon commentaire)

Avis de bestbuzz

La magie d’internet, c’est que désormais un internaute peut s’adresser à n’importe qui, que ce soit un autre internaute, une personnalité,  mais aussi une grande entreprise comme c’est le cas ici. Bien sur, les chances de succès sont variables mais  je pense qu’une non réponse peut être utilisée par l’internaute pour faire du tort et par effet viral cela peut fonctionner. Comme le destinataire d’une demande ne sait jamais trop vraiment à qui il a affaire, il faut peut être mieux qu’il réponde…

Concernant l’interview en question, la seule chose à retenir est le soutien de la compagnie dans cette initiative « rap » et son souci de rendre plus efficace la transmission de ses consignes de sécurité (chant, humour, rap, etc).

Thank you for your email about our very own Employee, David Holmes, who has gained near celebrity status as the “rapping” Flight Attendant. We appreciate your interests in our Company, and I welcome this opportunity to respond. For the sake of simplicity and clarity, answers to the questions you posed are below in a Q/A format.

Q: “I suppose (otherwise please confirm) your company supports his idea. Do you think it really improve [sic] safety rules listenning [sic]?”

A: Absolutely, yes. Quite honestly, the usual preflight briefing is viewed by most travelers as an accepted but, boring part of each flight they take and something that a majority of airline Customers admit “tuning out.” For this reason, Southwest Airlines has taken a somewhat innovative approach to the preflight Safety briefing and demonstration. Our belief, as supported by Customer response, is that when this briefing is “performed,” rather than recited or simply read, our Customers not only “get the message,” they comprehend and enjoy it. Although David’s rap performance is unique, many of our Flight Attendants sing announcements onboard our flights, and yet more create memorable experiences for our Customers by interjecting humor while performing their duties. Customers tend to listen more closely when our announcements are presented in a memorable way, and consequently, we have also earned the support of the government agencies that regulate airline Safety.

Q: “Has this Flight Attendant been rewarded?”

A: David has received several commendations from Customers as well as Fellow Employees. We personally recognize an Employee anytime he/she generates a commendation.

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Q: “Do you forecast to generalise this kind of initiatve (in others means) for all your flights?”

A: No. Flight Attendants on all flights are encouraged be creative, to engage our Customers, to capture their hearts, and to have FUN! And, Southwest is honored to have many truly talented Employees like David. However, we never want our Employees to venture outside of their own personal comfort zones when it comes to “performing” for Customers as we recognize that not all Employees can be at ease making themselves a spectacle before an audience. Employees are free at will to choose how they will make a lasting impression in the hearts and minds of our Customers.

Q: “Be glad to get other information about this experiment.”

A. All of the above being said, we always expect our Employees to use common sense and good judgment in all they do. It certainly helps to “know” your audience too and, fortunately for us, our Customers have, more often than not, come to expect our Flight Attendants to “perform” and display a Fun-LUVing attitude.

I hope we have answered your questions to your satisfaction. Thanks again for your interest in Southwest Airlines.

Sincerely,

Christopher, Southwest Airlines


1 commentaire

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